Experience
Data Analytics and Marketing
A creative professional with an academic background in data analytics, business administration, marketing, and art. Self-motivated individual with a strong analytical mindset and a data-driven decision making mentality who offers strategic solutions to difficult business challenges. Proven ability to effectively communicate a narrative with striking visualizations and demonstrated track record of completing high quality deliverables.
Kat the Cat Store
May 2020 - Present
New York, NY
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Founded an art/fashion e-commerce brand and developed an SEO-centered content strategy achieving a 3.9% conversion rate
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Analyzed and tracked KPIs of traffic, sales, campaigns, ads and customer behavior data to modify current strategies and stay on top of trends, raising traffic by 200% on average every month and reaching a 18% repeat customer rate
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Designed all creative material, including the graphic artwork, website and social media content creating a cohesive brand message
Samira Sabulis Fine Art
Aug 2020 - Dec 2020
Remote - Washington DC
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Constructed and implemented an integrated marketing strategy based on a social media audit and Google Analytics data, increasing web traffic by 61%, reducing bounce rates by 34.7%, growing the following base by 5% and maximizing engagement rate by 72% on Instagram and by 300% on Facebook
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Developed and supervised 10 digital campaigns (tracking, post-campaign evaluation, and reporting) expanding bookings by 233%
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Catalyzed dialog around projects and supported in the writing and designing of editorial materials, email and social media campaigns, artist’s website and gallery catalogs
APR 57 Gallery
June 2019 - Aug 2019
New York, NY
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Led the digitalization of sales and customer databases using a CRM template to enhance relationships, effectively capture leads, track sales pipelines, manage contacts and implement direct marketing strategies boosting revenue by 4% in two months
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Researched and reported collector and market trends, as well as the history, authenticity, and value of art, jewelry, and antiques
TA for Information Systems and Technology at AU
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Mentored a class of 32 students and organized one-on-one and small group sessions to review information systems and data science tools leveraged in planning, monitoring, marketing, and management control, including spreadsheets, and databases.
Aug 2018 - Dec 2018
Washington, DC
Freelance Social Media Manager and Content Creator
May 2017 - May 2020
USA and Guatemala
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Created and curated unique social media content for Collecto World, C'Santos Joyería, Nodach NYC, Tropikly and Natural Selection GT. Developed and managed social media strategies for several brands on channels such as Facebook, Instagram, Pinterest and Twitter.
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Education
United States and UK
Columbia University
New York, NY
MS in Applied Analytics, School of Professional Studies
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GPA: 4.19/4.33
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Relevant Coursework:
Management: Analytics in an Organizational Context, Storytelling with Data Visualizations, Strategy and Data Science, Marketing Strategy
Technical: Analytics Frameworks and Methods in R, Research Design and Statistical Analysis, SQL & Relational Databases, Python for Data Analysis, Managing Data in Modern Data Architecture, and Data Mining and Modeling
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American UniversityÂ
Washington, DC
Dual Degree
Major: BS in Business Administration with a concentration in Marketing, Kogod School of Business
Major: BA in Studio Art, College of Arts and Sciences
GPA: 3.73/4.0
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Relevant Coursework:
Business: Business Mathematics and Analytics, Principles of Marketing, Business Statistics, Digital Marketing, Brand Management, Economics, Business Finance, Financial and Managerial Accounting, Management and Organizational Behavior, Negotiation, Business Law, International Business
Art: Psychology of Colors, Digital Media and Studio Art
Study Abroad Programs with AU
Bath Spa University in Fall 2016
Fine Art Program
Bath, England
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Glasgow School of Art in Fall 2019
Painting and Printmaking Program
Glasgow, Scotland
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